Value Proposition Design by Smith Alan Osterwalder Alexander Pigneur Yves Bernarda Gregory Papadakos Trish

Author:Smith, Alan, Osterwalder, Alexander, Pigneur, Yves, Bernarda, Gregory, Papadakos, Trish
Language: eng
Format: epub
ISBN: 9781118968062
Publisher: Wiley
Published: 2013-12-24T00:00:00+00:00

Decide which criteria are most important to you and your organization and select value propositions and business models accordingly during the design process. You need to prioritize among (hopefully attractive) alternatives, even if your customer is the final judge of your ideas later on in the process.

1

Brainstorm criteria.

Come up with as many criteria as you can to assess the attractiveness of your prototypes.

Use the following themes and criteria as an input for your own selection criteria.

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